With the dawn of the internet age, the internet user figures say that there are more than 2.5 billion users worldwide and hence all kinds of businesses are increasingly becoming online. Most of our daily life activities are taking its transformation towards digitalization, especially shopping.
You have wonderful products and good suppliers at hand; also you have identified your target audience. But now it is a dilemma for you, where to sell, through an ecommerce website or a marketplace.
Don’t worry; being a top eCommerce development company in India we are here to provide a guide that will help you to know of the major difference between selling on a marketplace and selling on your ecommerce website.
Selling through Ecommerce website
Before we make the move to the advantages of ecommerce, let us take a look at what it is. E-commerce website is the platform where the business of buying and selling products and services are online.
It lists your business products or services and is exclusively designed by ecommerce website builder for your business. You have control on your website and brand, the better or worse it is.
Your website your control
When you have your own ecommerce website you can put your 100% focus on your brand and your niche. People who land at your online store may want to know more about your products. You can direct them to your website again for more purchases through campaign. You can reach them through personalized email campaign with the list of products from wish-list.
Customer loyalty
Selling from your ecommerce store allows the business people to create a personalized relationship with their customers. You can apply many strategies that will nurture your customer relationships and create a loyal community.
Through discount programs and specialized deals can reward the loyalty customers and make you go a long way starting out.
Flexibility in marketing
There are plenty of ways available that can be done by the best eCommerce website development company in Chennai when you sell through ecommerce websites that will allow you to target your audience. Google ads, social media promotion and SEO are the excellent ways that helps you to land on your niche.
A recent survey says that retailers with an ecommerce website from a reputed ecommerce website development company in India noticed a significant increase in customers after their online selling and 64% said they faced measurable increase in their revenue.
Top benefits on selling through the marketplace
Revenue
When you are a part of a marketplace platform, you can choose a revenue stream that best fits market niche. Some of the most popular monetization models are commissions, listing fees, subscriptions,, advertising, lead generation fees and providing additional services.
Customer Acquisition
The best thing about selling on marketplaces is that users don’t search for a specific brand but they look for a specific product. You can raise the chances of attracting new and unique customers since the market place helps increasing your visibility. Customers are more likely interested with a broad range of options hence they can choose exactly what they need without limiting the choice to a single provider.
Benefits of market place among competition
The marketplace already has a lot of customer base, which is how people come to shop there. In case you don’t have enough time to spend with your ecommerce website builder on generating traffic for your website, it is a good way that you are on the marketplace. The customers come to the place with the intent of purchasing with the reputation of the marketplace, rather than on the seller under it.
Conclusion
Picking any of the choice depends on your business size and requirement. You should check with the one that fits best to your priorities and budget. In case of limited time seller with specified products and budget, marketplace like Amazon, Walmart & Alibaba.com are best to sell your merchandise.
However if you are thinking of launching your unique online store and possess a vision to expand with readiness to invest in time and effort, then looking for a reputed eCommerce website development company in India is a natural choice.
After all, everything comes based on your business goals that help in building the blueprint of online selling for you.