Search Engine Optimization comprises different colored hats. Although it has been involved with many tips and tricks, which hat tactics you adopt can bring a positive or negative impact on your website. Let us explore the white and black hat techniques in detail, so that you would know what you should apply and the possible consequences of those techniques.
White Hat SEO
White hat SEO techniques are the ones that are intended to deliver users with the best search engine results and use tactics to improve the SERP ranking in a more ethical manner. These white hat techniques followed by the analysts of SEO Company India helps build a steady flow of traffic to the website. These are the tactics that generally comprises website architecture, content marketing, genuine connection with other website owners and engagement in social media with the audience. In general, white hat techniques require a little bit of patience and time, however they are considered and accepted as the most effective and safe strategy by the best SEO services in Chennai.
Why white hat SEO techniques?
- Steadily growing results that don’t show any spikes or valleys in the rankings.
- These are the techniques or tactics that obeys the guidelines of Google.
- Quality is considered as the essential element in the white hat SEO strategy. Right from content marketing to establishing actions pertaining to user experience, SEO Company ensures the website to be of high quality. Hence it is the best way to boost up the website rankings as it always aims to bring up quality content and satisfaction of users at all levels.
Some common white hat practices
- Content optimization – Includes website and blog contents that are intended to add value to the website by providing information to the audience.
- Technical SEO – Website Meta structure, keywords, internal linking and Meta tags.
- Mobile Optimization – Ensuring the web pages are mobile friendly and clear any issues regarding optimization for mobile such as device compatibility, images and videos optimization, user experience etc.
- Improving page speed
Black Hat SEO
These are the actions taken out by people that are found to be deceptive by the search engines and intended to improve the ranking through tactics that don’t add any value to the visitors. SEO experts company India says that these are the tactics that are unethical, manipulative and focus on quick results rather than reaping long term gains.
Black hat strategies
- Keyword stuffing in the content in a large amount of times
- Includes doorway pages that are specifically built to target specific keywords
- Link buying which is a violation against the webmaster quality guidelines of Google.
- Misleading redirects – involves displaying the search engine a link and content which delivers entirely different things to the audience once they click it.
- Blog comment spam – Trying to deceive Google that the website receives more visits.
Risks associated with black hat SEO
- Google has been stressing over the quality guidelines and it can easily locate Black Hat techniques. Hence SEO company India experts recommend to avoid white hat SEO for the consequences of penalties and punishments for cheating the system.
- All the black hat techniques can make the websites get suspended from SERPs.
- Since black hat tactics are entirely built upon exploiting Search engine loopholes, you may find yourself with poor rankings and even the website can be completely removed.
By knowing the risks from black hat SEO, you will certainly know that white hat technique is the safest way for quality rankings. So, are you ready to give your website a steady ranking with white hat tactics?