If you are on the journey of starting up your online store or have an idea of building your ecommerce website for your business, then pat yourself, you are at the right spot. You have the perfect decision of approaching an Ecommerce Website Development Company that delivers great help to convert visitors into customers. But remember, the web design you build for your business should truly excel in terms of delivering excellent user experience, great functionalities, and complementing quality content.
Unlike a conventional website design, e-commerce platforms are different. They are the place where you are going to sell the products/services, rather than just displaying business/product information. When you want people to visit your website and buy, you should give them a good user experience.
Here as a leading ecommerce development company in India, we have listed a handful of tips that help in designing a better ecommerce website design for improved sales.
- Display the products on the website’s landing page
Landing page serves as the main door for your business website. As it is going to welcome the visitors, it should be appealing and attract the people with good examples of products/services that offer them. You can make this done by displaying faster and best-selling products with the deals you offer. Although it seems to be a quite normal way of selling, still it is a good way to acquire great deals. Moreover, with the support of your ecommerce website builder, you can add videos to the landing pages.
- Incorporate quality product images
When ecommerce store is all about selling products, it is very important that you exhibit the quality of products through the right images. By including high quality resolution images you help the people to get an idea of the product and attract more business. You can also think about investing in tiled thumbnails or slide shows of products for better capturing the attention of people. No matter what are the options you give to view the products, the mandatory thing to be noted is you should have high quality images, else it means you keep the visitors off your website.
- Craft strong call to actions, but keep them simple
You might have heard or noticed with many ecommerce development companies India that they provide fill in forms and submit options. People often find this as a junk email and tend to unsubscribe. These days’ people are very conscious about providing their personal information and so if you don’t want to lose a visitor, then make sure that you give in turn something to those who would like to be a return visitor or potential customer for your business. This can be given in the form of coupon or code which make the visitors allured and feel perceived with a special value and esteemed customer.
- Search bar within the reach
Statistics say that by including a search bar in a website, you are able to boost the conversion rate up to 20%. If you give better possibilities of searching the products easily from any page of the website, you just improve the usability of the website. However make sure that your ecommerce website development company India keeps the search bar within the reach and finds it easily. This will help in reducing the website abandonment rate as the people are able to explore further without any difficulty.
- Provide extensive filter options
The ultimate goal of any store is to deliver good customer experiences. This needs a little extra care when it comes to online shopping. If the people visiting your online store feel difficulty in finding a different range of products, they may leave the store. So in order to keep them staying with your store and make them buyers, ensure you add various filter options through a provider of ecommerce website development India. This will help to find out their desired products with ease and avail best shopping experience.
In this evolving digitized world, it’s no more a secret that online shopping continues to increase. It won’t be an exaggeration to say that ecommerce stores have not only changed the way of shopping but also the way we live.
Implementing the above steps to the ecommerce store may be intimidating, but don’t worry you are not alone in this journey. If you are struggling to get the right hands, our ecommerce website development company will help you. So, ready to partner with the one who can focus on your specialties?