Are you trying to enhance your website visibility and increase the sales? Have you been involved in those efforts? Already partnered with a leading SEO Company India? Sounds great, but don’t fail to remember that it is also the time to think about improving the bounce rate of your website. Looking into the BrightEdge Research we come to know that nearly 52% of clicks are taken to the top 3 places of the search engine results. This clearly says that the higher the rank you score, the better the possibilities for more clicks.
The longer the time the visitors stay on your website, it’s good enough for you to catch good deals. But how can you make the visitors remain longer on your website and reduce their return rate or bounce rate? Here is the guide for you.
Bounce rate – definition and its importance
Bounce rate is a kind of traffic analysis tool which has been widely used in the internet marketing world. It is the actual number of visitors who land on your website but leave the site without doing any purchases or take any actions. You may have deployed popular SEO services for your business, but if there is a high bounce rate, it is really bad news for you.
If you have been wondering when a large number of users flow on your website and there is enough information to explore more about your business, still at the end of the day, you don’t receive any call or query, this is the blog for you.
Don’t worry, bounce rate is not a terrible thing and it may be due to the lack of some essential ingredients that the people wanted from your web pages. Here as a well-known SEO service India, we have pulled a list of various ways that will help in decreasing your website’s bounce rate and improve your CTR.
- Fix the UX issues lying in your website
If you have still not realized the importance of delivering memorable user experiences to the visitors, it is probably the right time to have an immediate look with Google’s new update of 2021 on page experience and UX. In fact, best SEO India companies have already started to put their great emphasis on improving user experience and they are considering the best UX of a website as the most important determining factor for good SEO rankings. So, it is the finest time period for you to give great attention to any issues found with the website regarding UX such as navigation, speed, loading time and quality content and immediately come with the right solutions to fix them.
- Inclusion of good informative videos can improve the bounce rate
Web pages that have videos are most likely to have lower bounce rates and moreover people tend to spend 2.6x more time on a website with videos than other sites which don’t have. Marketers of best SEO companies in Chennai are right here to share with you a secret. It is – putting in the right videos to web pages will certainly reduce the bounce rate of a website by up to 11 percent. However, remember only high quality and relevant videos have the capability of doing magic in lowering the bounce rate.
- Avoid pop ups
Most of the people visiting websites hate annoying and irrelevant pop ups. But not all the pop ups are going to harm your website. Some of the pop ups have proven results of increased conversions and a significant number of subscribers. So, what can be the right approach here? Just have a good discussion with your local SEO service provider and make sure that you don’t include any pop ups that irritate people and increase your bounce rate. Use necessary pop ups with utmost care.
- Improve loading time of websiteIf any of the pages in your website are found to take too much time to load or make the visitors wait too long to view what’s there for them, the result is people will just leave the website. With impatient users, it’s really bad for your website to have slow loading web pages. For best results, you should make sure that the web pages should load quickly within two seconds and most importantly they shouldn’t take more than 3 seconds. Best SEO services in India too stand by the thing that fast-loading websites have low bounce rates, and have the good potential of ranking high on Search Engine Result Pages.
Hope you received good information on reducing the bounce rate for your website. Would like to implement some effective strategies to achieve that? Our SEO Company can make that done for you!