An important metric that you should consider for a successful mobile app development is gaining users. Good user acquisition is one of the major challenges faced in app development. Even if you have more downloads of the application, unless you don’t find the users engaged with that, there is nothing useful.
As similar to any business, keeping the users engaged with the app and increasing their retention rate should be emphasized to reap the real benefits from the output of the Mobile App Development Company India. So, how to achieve that? Here is a list of practices that would help you in building engaging applications.
Pay attention in tracking metrics
Just we make the move to the set of practices that will help in implementing app engagement; it’s the time to know the areas where you lag. You may have a great list of innovative features to be introduced into the app. But without knowing where the app actually has issues and what can make it done, you can’t accomplish the thing with the right solution. Hence, experts at website and mobile app Development Company insist on measuring the performance of below metrics.
- Number of downloads
- Stickiness to the app
- Lifetime Value
- Churn rate
- Conversion rate
- Retention rate
- Average app time
- User session length
- Active app users
Push notifications for personalization
It has been observed that people who feel a sense of personalization from the brand tend to show engagement towards the mobile apps. After all, good interaction is one of the important things that you have to deliver the users. Push notifications that carry the welcome message or essential information are helpful in shaping the personalized journey of customers.
As a top 10 mobile app development company in India, we would say that push notifications are an excellent podium to reach audiences in real time and retain them for longer periods.
Deep Linking
These are the links that you can have in the app content and let the users share them just like in the websites and web applications. Having shareable links, emails and invitations makes the users engaged with the mobile application as they can share the information directly inside the app.
Onboarding
It is a kind of app marketing where you can gain the info of user journey right from the user opening the app to become an active customer. How well a web and mobile app development company can implement sign-up placement and onboarding screen plays a greater role in influencing the number of registrations in mobile apps. No matter how wonderful features your mobile app has for the users, unless it is not introduced to them in the proper way, he may leave the door.
Eliminate the obstacles in achieving good UI
The work of a top mobile app development company India doesn’t just get completed by launching an app, there is always room for improving that. In fact, delivering the best user experiences is the best thing that you do for creating engaging apps. If there are any bottlenecks found in the mobile application, it may hinder the users from getting the right experiences from the app and create difficulties in retaining. So it is always good that you make sure that your mobile application development company in India uses analytics and identifies the areas where the people fail to stick to the app. You can conduct a survey to locate things in the app that frustrates users.
In-App Messages
It’s a proven fact that well-crafted in app messages have the potential of increasing the app retention rate significantly. Most of the brands utilize app messages as an efficient way to communicate with the users. However, the real efficiency of the message lies in sending relevant information to the users. Developers and team in the best mobile app development company in India get this done by leveraging devices capabilities like locations, target users with custom messages, real-time updates and links with personalized content to the users.
If a business builds an app for it, it is quite natural to expect good profits in turn. But without ensuring the apps are engaging the customers and conforming to the expectations of the crowd, you can’t expect the users to come back. So, take the help of a Mobile App Development Company India and create fast, reliable and streamlined applications to keep the attention of engaged users. Ready to build a user acquisition campaign?