In this evolving digitized world, just establishing an online presence is no longer enough to meet the business goals. Whether you are spending a substantial amount on marketing efforts or intended to build attractive and functional website development, the ultimate goal is to keep users committed and satisfied with your brand. But if your website is not performing as you desired, then it really hurts. However, you should envy your competitors’ websites.
If you have aimed to score good SEO rankings and increased conversions, then you should eradicate all those aspects that cause bad user experience. Bad user experiences not only lead to the frustration of users, but also can severely harm on productivity or bottom line. If you have a website that may emit signs of a bad user experience, then people may exit your website. Rather than worrying about the bad experiences you get, it is the time to hire the Web Development Company In India and determine the areas of lacking.
If you are facing any of the problems listed out below, take immediate actions through a top website development company in India.
Why Should You Worry About Delivering Best User Experiences?’
Your business, its mission, online presence and marketing campaigns and all what you do related to your organization growth have promised customers to deliver the best. If so, then shouldn’t your website reflect the same? Great user experiences not meant to something that are related to code or anything else. It is one of the most suggested ways by a web developer company India to reach the audience deeply on how your business works for them.
User Experience in a website is all about what feel you offer the people when they encounter the website and interact with the products/services of your brand. How your website looks, and how does it function have direct impacts on people’s buying decision and your website conversion rates. Users always tend to judge a brand with the experience they face with the service or interaction with it. Hence it is vital that the businesses often check with their websites for any symptoms of bad user experiences and ensure their users get the best possible UX for their intended purposes.
High bounce rates
For any business website, one of the major goals is to keep the visitors on the website. The longer the visitors stay on the website, the higher the chances they become potential customers. Yes, it’s true that not every visitor is going to become your customer; however, it is bad if they don’t stick at all and decide to leave your website immediately.
This ‘bouncing rate’ indicates that there is something wrong with your website that causes the poor user experience and it’s the high time for web applications development services. The higher the bounce rate, the lower the traffic you drive to the website. When the visitor searches for something and faces difficulty to find that or end up with non-relevant results, he will immediately leave the site which is definitely a bad sign for the bad user experience.
Website is not converting
Does your website convert less than 2-5% of visitors to potential customers? Then something is bad with your website users’ experience. The sure goal of any business is to convert the visitors into customers and leads. If you are not sure about what’s failing to do, then it is better to approach web app Development Company to know about what changes to be made to attract leads.
Those websites which are not able to convert are nothing but built for namesake. There could be many reasons behind this; some are unclear messages to the audience, poor value proposition, inefficient call to actions, etc. Keep in mind that even a small hurdle can lead to the biggest impacts with the users and could make a huge loss to business.
Significant amount of users not engaging with website content
Are you checking with your website content – whether it is engaging the users or not? If you are not sure or if your answer is no, then initiate the efforts immediately towards analyzing and fixing UX related issues through the professionals of a web applications development company. As it is a sure fact that people have very short attention spans, only genuine content can help in delivering a good user experience as well as great user engagement.
The content strategy you define for your website should embrace high level interactivity, employ good SEO techniques, and great determination about the needs of users so that it could facilitate the participation of the audience.
Losing credibility
A bad website user experience pushes the visitors away from the web pages. Although you have excellent information that is very useful for the audience, unless it is not delivered to the people in the right manner, it will result in losing credibility towards your brand. The Web Development Company In India you choose for your website development should be able to understand your goals and the purpose of the website and thus should develop the website development strategy in the way of building a professional website. If your website still has outdated flash content, auto play videos, annoying pop-up and unnecessary cluttered information, it ruins the experience of users and also impacts on the loading speed of the website.
Poor lead generations
Are you satisfied with the number of leads received from your website? If not, then it is probably signaling that you have to look after the user experiences. There are certain areas in the website that need to be refreshed by a web development company India. Ensure whether the website is loaded with too much text. This will irritate the users. In general, a visitor will not be ready to read a long story. Instead they will expect short and crispy information about you which will tell them why they should buy from you. Ensure this is redefined in your website.
Losing SEO rankings
If you think that SEO strategy and good rankings depend only on picking the right keywords, you are wrong. Though keywords are essential for a great SEO strategy, still there are some other facets in your website that may lead to poor rankings. Website security! It is the major thing that people of today expect from the websites. The modern visitors are very conscious about the threats they face while browsing a site. They never want to browse the one that lacks web security.
So, if you want to give the visitors a peace of mind of safe browsing, then you should approach the web development company in India. As they know the better the security in your website, the happier the visitors will be and the better traffic, they will do the needful. Moreover, Google doesn’t care about websites that don’t care for the security of visitors.
Reduced traffic to website
Only when a website’s user experience and user interface are done in the right manner, it can boost the number of visitors. If you see any signs of reduced traffic to the site, then check for the loading speed of it. Users visiting a website usually don’t have the patience and if the pages too long to load, they just leave and never visit the site again.
Moreover, with increased page loading time, users will find it difficult to switch between the pages. All these can end up in the bottom line of the business. Of course, slow loading website is always bad for a brand. Furthermore, loss in incoming traffic can also bring impacts such as lower user engagement and reduced conversions. So, what does all these means to your business? Lowered sales, bad brand reputation, and loss of revenues. No business would like to have these things ever on their path. Hence it is good if you notice any drop in the website traffic, approach an Indian web development company. So they can take immediate actions and helps your business in improving the visitor satisfaction.
When you have spent hard earned money on your marketing and high quality products, don’t let bad user experiences limit your product sales and reach of the brand. Website is the foremost thing that a potential customer encounters with a business and hence you should realize the importance of nurturing it with a good website design and UX features. After all, you invest hard efforts to attract customers towards your brand; don’t let your website stop the visitors from moving to further steps that influence them to become customers.
Need help in designing a website that delivers the best possible user experiences? Our experts of web applications development services love to contact you.