As we all know, Google search changes constantly. With every Google algorithm update, it can significantly affect your website’s search traffic either for better or for worse. Google is always conscious about being legitimate to its users and hence keeps updating its algorithm to ensure its users get the best search results. It is not usual but occasionally Google rolls out its major updates that could impact the searches remarkably.
Web designing companies have a substantial part in building a website with a new face lift based on the updates from Google. In addition to the latest Google updates, let us see how these updates along with the website design can influence the search results in this guide.
BERT update from Google – Importance For Your Website:
A broad core algorithm update which was revealed on 24th September 2019 has put down the impact on relevant and legitimate content to the searchers. Although it doesn’t target specified pages, it makes its insistence on improving how the system assesses the overall content.
The BERT from Google is a new methodology for searches that would help in enhancing the results through better understanding of the language. Experts at web design companies in India say that with this update those websites with poorly written won’t be supported by the major search engine – Google.
The BERT (Bidirectional Encoder Representations from Transformers) update has its impact on better understanding of what is important in natural language queries and improve the results based on that. BERT is more concerned about answering the searched question as quickly and specifically while providing the most value possible.
Google has clearly indicated that there are no possibilities to optimize websites for BERT. In fact, the update was intended to improve search results. Still as a top website design company in India we have some pieces of information for you to get ahead of the competition.
Pertaining to BERT update, the content strategy should be focused on constructing specific and focused information for delivering the information that the user is looking for.
Our recommendation for the website owners is to build content through the best web design company India. This content strategy should be capable of clearly answering the highly-searched questions related to your industry.
As Google continues to find the ways in improving the process of delivering the exact search results to match the user’s search intent, it is necessary to develop a understanding on its latest updates and its great effects on the search results to go forward. From an SEO perspective, leverage the power of Search Console with updated knowledge of its latest algorithms.
Most of the occasions, People can perceive how rankings vacillate, drops in rush hour gridlock. Still they don’t have the foggiest idea what to do.
Google’s Page Experience update rolled out in May 2021
Termed as the Page Experience update, this Google update was released in May 2021. This Page Experience update from Google is intended to address some certain characteristics which have the capability of influencing the impression and interaction of visitors for a given webpage or website.
Web design companies in India say that some of the aspects dealt with the update are not entirely new to the websites. In fact, they are already followed in web design strategy such as mobile friendliness, website security, and intrusive interstitials which means to pop up ads. Though this upcoming UX update of Google doesn’t carry any direct impacts on ranking, still, remember accessibility is always a ranking factor. As you know, accessibility has an important role in search.
Importance of accessible website design
A true SEO strategy is not only aimed to make users take desired actions on arriving at a website. But also to impress them with accessible design elements like size, color contrast of text and other features that promote usability. Good accessibility is vital for increased conversion rates for all users. So, if a website isn’t accessible now or if it lags fulfilling Google’s UX metrics, you should make the efforts to make necessary changes through a web design company in India.
As time passes by we can anticipate more from Google. By being refreshed with each change Google made so far will improve your showcasing and SEO Company India. The best thing you can do is to begin investigating these and start actualizing now. This gives you a head start in accomplishing positions superior to your rivals!
Are you ready to improve your overall digital presence and SEO ranking based on Google updates?