Checklist & Guide For Publishing Your App In The Play Store With Strategies

As a leading mobile app development company in India, you have successfully done building an app for your customer. Now, you probably have been filled with a question. How can I publish the android app in the play store? There are more than 2,714,499 mobile apps available in the portal. The count is getting added with nearly 3700 apps, every day. 

If you are looking to publish your app in the major Google Play store, here is the step by step guide.

Pre-Release Checklist Before Publishing The App

Before we dive into the steps of publishing the app in the play store, here is your essential checklist. For building an app, several weeks or even months are taken by mobile app developers companies. Hence, it is obvious they want their app to stand among the crowd.   So, for a smoother launching process of an app, you need a checklist. And here it is.

Research Your Competition 

Of course, there is huge competition. You should conduct research on your industry and competition. This lets you know about how the app relates to the market size, functionality and quality of other apps. This is mandatory as your ideal consumers are already using such apps.

Assess the application

Test the application as much as possible, till it reaches 100% sure to perform well. This makes sure that using the mobile app development gives right on a genuine gadget. Also, it helps break down any bugs.

In-depth performance audit is necessary

As you know, first impressions count in app development also. Hence you should ensure that the app is speedy, responsive and delivers flawless experiences. Find out every possible leak in the app and work on it. With a thorough audit, you can figure out the performance issues of the app before releasing. Fix them all. This ensures delivering a top notch app for publishing.

Ensure functionality

Users generally have high expectations when it comes to mobile apps. Hence, testing the app is crucial for mobile application development. This ensures the success of the product. It is good to continually monitor and locate any potential issues. Such issues should be addressed in the testing phase.

Develop visuals for marketing 

You should make sure that your application has attractive screenshots and visuals. This will help to promote your brand. Visuals always help to tell your intended story. 

Optimize the app for app store search

Below are the important elements to score well in android applications.

• Keyword usage in either in the title of app or in description
• Visual elements and branding
• Positive reviews
• Number of downloads that the app generates

Let us look at MobileDevHQ, here. It says that the keywords in app name & title brings the biggest impacts on app store search rankings.

Make sure that the entire size is under 100mb

Maybe there are exceptions for some packages. However, as a rule of thumb, the size shouldn’t exceed 100 MB. Apps that take too long to work may end up in disengaging the users. This rule can facilitate mobile application development companies in terms of time and budget.

Take efforts to spread the word

You may have concerns about building relationships with media before you launch the app. Now it is also the time to think over people using the app. Be active in facebook groups, blogs and online forums. You can also plan to build campaigns and spread the word about launching the app.

Publishing Your Android App 

So far we have gone through the checklist prior to publishing the app. Now let us move further. If you want your app to reach a huge number of people, here is the first step. Publish it in the play store. 

1. Google Developer Account

This is the step needed to carry out early in the development process by a mobile applications development company. Unless you register for a Google developer account, you can’t publish the app to the Google Play store. Either create a new account or go with your existing account.

2. Link Your Merchant Account

Most apps in the play store are free to use. If you want you can list the app as free. If you like to put a price tag or add in-app purchases to the app, you can. But you should need your Google developer account with the Google merchant account.

3. Understand Google Developer Policies

It is good to have a product concept ready with you while at this stage. You have to ensure every feature of the app aligns with Google Developer’s policies. Of course, it is the responsibility of a top mobile app development company India. What’s in such policies? A suite of rules & guidelines regarding app development, updates and promotion. These are for the purpose of maintaining the app to be of high-quality standards.

4. Create your App

In order to set up the existence of your app in the Play store, you have to create your app. The below are the steps for a mobile application development company India for this set up.

• Go to – All Applications
• Click on  – Create Application
• Make the choice of default language for the app
• Enter App title
• Finally— click on ‘Create’

5. Upload APK

It is a vital step in the app development process. Before you upload, you have to create an app release. For this, select the app you have created in the prior step. Now locate Release Management and App Releases.

6. Content Rating

Now your next step is to assign a suitable app rating. You have to do this by filling out a rating questionnaire. 

• Enter your email id & confirm it. 
• Once you are done select your app category from the options. 
• Start filling the survey for the app rating. 

By doing this, the mobile application development company in India helps Google to know of any explicit content in your app.

7. Publishing your App

On completing all the steps, now finally we are going to publish the app.

• Go to ‘App Releases 
•  Manage Production
• Edit Release
•  Click on ‘Review’ & choose option – ‘Start rollout to production’ option. 
• Choose ‘confirm’, and now done! 

This is the guide that lets you gain an understanding on the essential checklist before publishing and guide to publish the app. Make sure that you complete all the steps. Follow best practices of Google Play Store and get your app on it. Need the best chances to list out in the app store? Get support from experts of mobile app development company in India